Graphic Design and Branding
The Bug Trucks
The Bug Truck range was created for The Education Programme (Web-04/), as part of their website design. The ‘Bug’ element was a bold, fun and familiar character, with which to engage the children. The ‘Truck’ element stemmed from the business’ existing tagline ‘Education Drives Your Future.’ Together they create a unique character and ‘The Bug Truck’ was born. Co-ordinated by the ‘King’ truck, the bug’s elements are customised to strengthen association with the business’ different products (see Anatmony of a Bug Truck below) and the concept leaves plenty of scope for expansion. A ‘Teacher Truck’ was subsequently created as part of The Education Programme’s supply teachers project (Web-05/) and another concept range of trucks have already been designed. You will note from the website design that the trucks sit at the heart of the site’s main themes and custom graphics, and they have also been incorporated into the business’ achievement certificates.
/01EYELIGHTS: Better than any headlight. Always focused on the road.
/02TRUCK NUMBER: Specifies which workshop the bug is working on.
/03COLOURED TYRES: Number of coloured tyres matches truck number.
/04RACING SHELL: Unique paint colour with wheel hubcaps to match.
/05CUSTOM DECALS: Containing the associated workshop’s icon and badge.
/06BUG SPOTS: Symmetrical spots for stable aerodynamics. Number sports = truck number.
/07QUAD EXHAUSTS: For Coolness and extra speed.